 My Vintage Baby, Inc. Announces Sales Projections for 2010
MCKINNEY, Texas, Feb 17, 2010 (BUSINESS WIRE) -- My Vintage Baby, Inc. (Pink Sheets: MVBY), a public children's apparel company, announces sales projections for 2010.
My Vintage Baby has just received the spring line and is currently shipping sample lines to 131 Direct Sales Representatives located in 25 states and two in Canada. On December 1, 2009, the Company launched its Direct Sales national program and began selling the fabulous My Vintage Baby spring 2010 line at trunk shows and through the Internet.
The spring 2010 inventory purchased has a retail value of approximately $1.4 million, which is over a 300% increase in gross sales compared to the same period ending June 30, 2009. Not only is the revenue expected to increase, but with the new business model My Vintage Baby is experiencing increased gross margins.
In the early stages of the Company the breakeven point of $2,000,000 in gross sales was identified. With the potential of the spring line and no anticipated slow down for the fall 2010 season, My Vintage Baby is set to meet or exceed the breakeven goal.
With this new business model, sales are more consistent throughout the year, therefore reducing seasonality and improving cash flow. These are two areas of the business Directors and management identified and have been diligently working to resolve. "We are excited to be at this point and start moving shareholder value in a positive direction," stated Jeff Welsh, CFO.
ABOUT MY VINTAGE BABY:
My Vintage Baby is recognized as "a piece of yesterday for the hip child of today." Visit My Vintage Baby Shop Direct for select children's wear and accessories. This press release contains "forward-looking statements," which are statements related to future, not past, events. These forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential business strategies, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," or "seeks." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in these statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.
SOURCE: My Vintage Baby, Inc.
My Vintage Baby
Investor Relations, 972-548-9850 ext. 3
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