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| Industry Press Releases |
 Rixty Announces Nation's First Certified Kid-Friendly Online Cash Payment SystemCOPPA Compliant Platform Provides a Safe and Anonymous Way for Kids and Their Parents to Pay for Online Entertainment With Cash and Coins SAN FRANCISCO--(BUSINESS WIRE)--Rixty announced today it has expanded its cash payment system to safely include kids under the age of 13. Now kids can utilize Rixty's nationwide network of more than 10,000 Coinstar kiosks and 10,000 prepaid card distribution locations to pay for top quality online games and virtual worlds. Rixty's new functionality follows the strict guidelines established by the Children's Online Privacy and Protection Act (COPPA) and enforced by the FTC. Kids can now sign up to use Rixty without revealing any personal information and their parents are notified of account creation. This new system has been audited by TRUSTe, an FTC authorized COPPA review agency, and Rixty has been certified as a 2010 TRUSTe Children's Privacy Seal Program member. "Rixty is committed to protecting the privacy of our all our users, especially our newest users under the age of 13," said Rixty CEO Ted Sorom. "In addition to restricting kid's access to only kid-safe partners, Rixty does not market to these users, or allow them to post any information on the Rixty network. As we continue to add partnerships with leading kid-focused companies, parents can feel sure that their child's experience with Rixty will be safe and completely anonymous." In addition to current partners like Puzzle Pirates Family and ourWorld, Rixty is now also partnered with Roblox, an online virtual playground and workshop, and Artix Entertainment, creators of the popular Adventure Quest and Dragon Fable games. With Rixty's membership in the TRUSTe Children's Privacy Seal Program, kid-focused partners can feel confident that Rixty is now the leader in safe online cash payments for kids and adults. "With more people online now than ever before, the number of cybercriminals trying to exploit consumer information has also grown to record numbers, making third party trustmarks an essential tool for both consumers and businesses," said Fran Maier, President and Executive Chair of TRUSTe. "By becoming a TRUSTe sealholder, Rixty gives its customers a clear signal that it is trustworthy, safe, and respects the privacy wishes of the people who visit its Web site." About Rixty Rixty is an alternative payment platform that makes it easy for youth and others without credit cards to make online entertainment purchases by converting their cash into online credits at more than 20,000 Coinstar kiosks and retail locations nationwide. By making it easy for cash-based consumers to spend money on multiplayer and downloadable games, virtual worlds, social networks, mobile games, ringtones, and mp3 downloads, Rixty helps publishers increase overall sales, attract new customers and enables a variety of emerging business models, from online subscriptions to microtransactions for virtual goods and digital content. For more information, please visit www.rixty.com. About TRUSTe TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified to TRUSTe's leading practices including, Disney, eBay, Facebook, Intuit, Microsoft and Yahoo. To find out more, visit http://www.truste.com. Contacts: Rixty - Jason Hovey, 415-986-3687 This e-mail address is being protected from spambots. You need JavaScript enabled to view it For Partnership Inquiries - This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
