Laughing Out Loud embarks on a new adventure with the launch of I'm a Wild One for boys up to age six.

By Lynda M. Johnson, November 25, 2009

I'm a Wild One was born out of Cole's son's obsession with pirates and her and her husband's frustration over not finding anything child friendly or age appropriate.

"We had been looking for pirate shirts and tees, but the ones we found either weren't cool or were too grown-up with menacing skulls and scary motifs," says William, Cole's husband, "We wanted pirates to be fun, not frightening." The result is a collection for ages 2 to 6 that straddles the line with cool, contemporary silhouettes boasting kid-appropriate graphics.

I'm a Wild One's cast of friendly pirates is led by the Barba Negra (Blackbeard), a design that brings a dose of modern art to children's wear while serving as the brand's logo. Barba Negra appears on the front of T-shirts and three-button polos available in a range of vivid, colors such as lime green or tangerine tempered with navy, gray or cocoa. Other designs include a striking pirate ship and a band of merry pirates, all emblazoned on tees and button-downs, some with gleaming foil treatments. And while the line does capitalize on the unwavering boys' wear trend of skulls and crossbones, Cole states that skulls in the I'm a Wild One collection wear smiles not scowls.

Pirates man the ship for Spring 2010, but next season expect another boy adventure and a different themed motif. "The name 'I'm a Wild One' can be interpreted in different ways," Mila says. "We'll concentrate on whatever we're passionate about at the time we are creating, but the brand will always reflect an adventurous spirit."

Although geared toward boys, I'm a Wild One also offers unisex ringer tees featuring friendly cat and dog pirates with touches of raspberry, yellow or lime. Rounding out the collection are solid-colored pull-on cotton shorts to pair with each shirt. All of the brand's garments are made of super-soft Pima cotton. The line wholesales for $13 to $23.50.