With the re-launch of Ben Sherman for boys, Buzz Dannenfelser's showroom is buzzing with all the cool looks.  Now licensed by Flyers Clothing of England, the line boasts mod style for boys one to 12 years. 212.695.5151...

!iT Jeans, the LA-based denim house, has ventured into boys' with a small sampling. www.itjeans.com

On the east coast, trendy denim resource Tractor adds a rugged utilitarian line of boys' jeans for sizes 8-20. 212.302.553

Boys' style star Wonderboy has welcomed Stun, a little sister line featuring the same attention to detail. Offered for girls two to 10 years, the line is stunning, thanks to clean lines, great graphics and crisp fabrics. www.wonderboyclothing.com