Tuesday's Child Boutique Launches Marketing Effort To Build Global Brand Awareness

Brooklyn Retailer Of Exclusive Euro Brands Revamps Website And Hires National Media Relations Firm

Dallas, TX, Sept. 22, 2010 — Tuesday's Child Boutique, Inc., a major player in exclusive luxury childrenswear for nearly four decades, today announced its newly launched marketing efforts to further engage customers and grow awareness for the Tuesday's Child brand globally.

The Brooklyn-based retailer has overhauled its e-commerce site (www.tuesdayschild.com) and retained French/West/Vaughan, one of the nation's largest independent public relations, public affairs and brand communications agencies, for public relations services.

The website refurbish is the first extensive update since the site's debut in 2000, offering improved visuals and navigation features for a more streamlined shopping experience. In addition, the new site also features integrated social media platforms, interactive customer feedback capabilities and real-time merchandise availability details. In conjunction with the launch, FWV will provide regional and national media relations support, further promoting Tuesday's Child's unparalleled product selection in the children's luxury clothing market.

"While we've been an established industry resource for decades, we're excited to further extend our brand's reach," said Rachel Fischer, president of Tuesday's Child Boutique, Inc. "We selected FWV for its breadth of fashion and retail category experience as well as for its proven track record with successful regional and national media relations campaigns."

"We're eager to offer our strategic and creative support to Tuesday's Child as it continues to grow its strong market share within the luxury childrenswear category and moves ahead with the relaunch of its e-commerce site," said FWV President and CEO Rick French. "FWV has the expertise to effectively introduce Tuesday's Child to today's ever-expanding market of style-conscious moms and dads."

Tuesday's Child
For nearly 37 years, exclusive children's retailer Tuesday's Child Boutique, Inc., has been outfitting the world's children with high fashion, haute couture from London, Paris and Milan. Tuesday's Child carries a full line of layette, infant, toddler, children, pre-teen and young adult clothing and accessories, as well as a selective offering for Mom and Dad. Brands carried by Tuesday's Child include: Armani, Burberry, Dior Baby and Dior Junior, Dolce & Gabbana, Gianfranco Ferre, Il Gufo, Hickey Freeman, Jean Paul Gaultier Junior, Juicy Couture, Laura Biagiotti, Lili Gaufrette, Little Marc Jacobs, Miss Blumarine, Moncler, Moschino, Paul Smith, Petit Bateau, I Pinco Pallino and Tartine et Chocolat, among many others.

About French/West/Vaughan
French/West/Vaughan is the Southeast's largest public relations, public affairs and brand communications agency, independent or otherwise. National and international clients represented by the agency include the Coca-Cola Company, Wrangler, the Justin Boot Company, the U.S. Polo Association, the International Gemological Institute, House-Autry Mills, The Free Enterprise Nation and Moe's Southwest Grill restaurants. The agency also offers award-winning advertising, graphic design, media planning and placement, and digital and social media marketing and monitoring services for a wide range of clients. FWV is headquartered in Raleigh and has offices in New York City, Tampa and Dallas. For more information, please visit www.fwv-us.com.


Media Contact: Rick French, (919) 277-1174