Introducing BelaBlu

BelaBlu is the new moderate price offering from LamanBlu

Spring 2011 brings more than just flowers for the LamanBlu^TM company, it brings a new offering in BelaBlu. The new lower priced label from LamanBlu^TM brings a moderate offering to the LamanBlu^TM family. BelaBlu has the same fit and quality as the LamanBlu collection, but is simpler with fewer embellishments and scaled back detailing from their signature line. BelaBlu brings fun and bright mix and match prints in a soft matte jersey capsule collection of dresses and separates.

"We're excited to bring BelaBlu to our customers," says Holli Gibson, designer for LamanBlu. "Our goal with this capsule collection is to offer our styling at a more accessible price point so that we really can dress a child for most anything they need in a day - from a playdate at the park to a day out with mom to a special event."

BelaBlu is offered in infant, toddler and child sizes from 6 months to child size 7. Dresses are $17 and $19 wholesale. Tops are $14 and $15 wholesale and Bottoms are $12 and $13 wholesale. The bright prints are merchandised to mix and match for an eye-catching presentation on the sales floor and include many photographic florals for this Spring/Summer 2011 season, an important trend first presented in the LamanBlu collection. They include photographic rose prints in both lime green and bright pink, a carnation tie dye print in blue as well as a blue/green circle dot, a photo realistic butterfly print and a Pucci inspired electric floral in multiple colors anchored by tangerine. As always from LamanBlu, everything in the collection is machine wash and dry for easy care.