NEWS BRIEFS

SEEN: Actress Brooke Shields, with youngest daughter Grier, 4, in tow, and actress Jessica Alba, mother of Honor, 2, were spotted Saturday afternoon walking the aisles of the March 5-7 Playtime New York Show.

Winter Water Factory has added an infants' romper and an infants' dress to its collection of certified organic cotton knits. The two new silhouettes join long-sleeve lap t-shirts and snapsuits in the baby collection. Both pieces wholesale for $18. The romper is available in seven original prints, and the dress is featured in four prints. 646.387.3247 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Tween fashion favorite Sally Miller has opened her first NYC showroom at 135 W. 36th street, 14th floor, New York, NY, 10018. 732.729.4840 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Ilene Oren & Co., known for its collection of must-have tween and juniors brands, is moving its NYC showroom uptown to 260 W. 39th Street, suite 15E, New York, NY 10018. 212.536.5020 / www.ileneorenshop.com

Diapees & Wipees has added waterproof Hipster bags for toting 3-5 diapers and a wipes case. A front zip pocket is featured for stashing a credit card. The bag can be hung on your stroller, worn over your shoulder or detached to use as a clutch. Suggested retail on the new style is $28. This e-mail address is being protected from spambots. You need JavaScript enabled to view it / www.diapeesandwipees.com

Ryder & James has expanded its sizing. The collection, which features more jacket and pants styles, now goes up to size 14 for boys and girls. The collection also features lower prices. 646.861.0401 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Wonder Boy is babying boys with new styles suited to an infant's needs. Look for an easier pull-on silhouette in corduroy, knit and polar fleece. 215.462.1177

HEARD: The gorgeous Christopher Fischer Cashmere label was set to strike a deal with Barney's to be the exclusive retailer for its brand new baby collection, which made its debut at the March 6-8 ENK Children's Club show in NYC.

MORFS Brand, known for its whimsical repurposed clothing, has teamed up with Hello Kitty for its 50th anniversary. The licensed collection, featuring whimsical designs and sock sleeves, will offer four styles. Sized for infants on up to 8, the t-shirts wholesale for $26.   434.846.0471 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

HEARD: Busy Bees, recently buzzed about in Gwyneth Paltrow's GOOP, has a tween collection in the works for Spring/Summer '12. The new line will likely get its own moniker, according to the company.

Infant apparel specialists Baby Bespoke and Kissy Kissy have co-branded for two newborn gift sets. Featuring hand-embroidered designs, the sets will sell to the consumer exclusively at www.babybespoke.com beginning April 15th.