NEW YORK, NY July 27, 2011 -- Igloo Island, the exciting and innovative designer of stylish clothing that tween girls love to wear and mothers love to buy, has responded to popular demand by expanding on its Ambition Activewear line for young girls and tweens.  At this summer’s ENK Show in New York City, Igloo is unveiling the new season of its Ambition line to the delight of its legion of fans, which include young girls, moms, retailers and reviewers alike.

The Ambition line was inspired by Michelle Obama’s call to fight childhood obesity, Let’s Move!  A key element of the Let’s Move! campaign is to encourage children to participate in physical activity.  In addition to providing girls with opportunities to engage in sports, dance or fitness programs that will keep them active, girls need the motivation to participate. Ambition clothing will do just that. We inspire, motivate and give our girls freedom move, the girl that want to look stylish, that want to be with the in-factor. We inspire the creativeness in our Ambition girls, we encourage them to think outside the box and mix and match.  We are for the girl that has “The Desire to Do”. When you feel free you are inspired to do anything, and my girls feel that way when wearing Ambition Activewear” said an Ambition Mom.

Sandra Stollar, president and head designer of Igloo Island, introduced Ambition Activewear in Fall 2011 to empower girls with a line of stylish activewear that would appeal to their sense of fashion and motivate them to participate in physical activity. Girls quickly embraced Ambition’s motto:  “Start Strong End Strong” Mom’s immediately recognized the impact the clothing had on their daughters’ sense of confidence and self-esteem.  And buyers have welcomed the sales appeal of these high-quality inspirational garments.

“I design Ambition clothes with inspiration from my 11-year-old daughter and her teammates on her local gymnastics team,” said Ms. Stollar.  “The girls not only appreciate how the clothes make them feel as confident young athletes.  They also love the way the line plays with fabrics, prints and colors.”

Ambition Activewear offers styles that will appeal to many different personalities.  It includes graffiti prints for the rocker girl, lightening bold prints for the take-charge girl, and basic colors for the quiet self-confident girl.  We Ambition features capris, sweats and tops that are made of breathable fabrics that are non-restrictive, flexible and move with the body.  All Ambition pieces can coordinate with Igloo Island garments, which have built their reputation on their color blocking and their fun and sporty design.

About Igloo Island Inc.

Igloo Island (www.iglooisland.com <http://www.iglooisland.com> ) is the acclaimed designer of sportswear for  tweens sizes 6-14, and now expanded to size 2-4Juniors.  It was started in 2008 by a mother of two daughters who had difficulty finding clothing that was stylish, comfortable and age-appropriate.  The founder, Sandra Stollar, has enjoyed a twenty-year career in the garment industry, working for such leading companies as Macy’s, May Company, Hanover Direct and a number of private labels.

For more information on our line Contact us at (212) 366-6800.